Archive - GTM Engineering

Agents now have an email address. 11 use cases with Clay unlocked.

A brief history of email, what changed in 2025, and 11 use cases for using AgentMail in Clay. This is why the next trillion internet users will need…

Jul 12 • Alex Lindahl | GTM Engineering

I'm cloning Clay's 8,000-page pSEO system (generates 25% of traffic) to test this hypothesis

How to build the system, Google's May '26 updates to adhere to, the E-E-A-T test to not get flagged, + 15 Clay marketing use cases for Clay. This post…

Jul 5 • Alex Lindahl | GTM Engineering

June 2026

31 learnings from 2 years in GTM Engineering

Clay's early GTM Engineer shares insights from 2 years building GTM AI systems for customers such as NVIDIA, Reddit, Atlassian, monday.com, and many…

Jun 28 • Alex Lindahl | GTM Engineering

Playbook: how to replace ZoomInfo with Clay & Exportly (and what gets better)

Why a $20B company switched. The 5 steps. 3 very interesting GTME openings

Jun 21 • Alex Lindahl | GTM Engineering

Why every GTM org will need AI skill marketplace

Your team's AI fluency gap is widening and what to do about it. 3 unrecognized problems are quietly compounding and sabotaging the reasons you're using…

Jun 14 • Alex Lindahl | GTM Engineering

Agents are growing up. They now need a phone line.

And the infra needed for agents to work in the real world

Jun 7 • Alex Lindahl | GTM Engineering

May 2026

Rise of the Forward Deployed Engineer

Why it's the hottest new role in GTM. This covers its origin story, stages of adoption, and analysis of 100s of job openings to better understand the…

May 31 • Alex Lindahl | GTM Engineering

GTM Engineering's new home

gtmengineering.ai is the rebrand of the Clay newsletter claymation.io. This is why and what's coming next.

May 18 • Alex Lindahl | GTM Engineering

March 2026

This is GTM Engineering.

Mar 10 • Alex Lindahl | GTM Engineering

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