The GTM Engineering Newsletter

The GTM Engineering Newsletter

This week in AI GTM

Last week’s 5 BIG ideas for GTM (+ Grok Bot for GTM Encyclopedia)

Alex Lindahl | GTM Engineering's avatar
Alex Lindahl | GTM Engineering
Nov 02, 2026

New here? Hi, I’m Alex Lindahl, Creator in Residence at Clay. You can find me on GTM Engineering YouTube channel, X where I post daily GTM plays, and r/gtmengineering where I host weekly AMAs. Connect with me on LinkedIn.

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I had all the intentions of sending this out over the weekend. But that’s what happens when you’re raising 2 toddlers. Plans change.

Last week, I hosted a Grok Bot + Clay workshop with SpaceXSI. Hundreds showed up. While we called it a workshop, it was more of a ‘jam session’ with Matt Silberman (GTM Strategy at SpaceXSI). It’s clear people want to see more of the art of possible an what others are building for inspiration. Subscribe above to get alerted for the next workshop.

I used Grok Bot to build an Encyclopedia of Grok Bot for GTM use cases. As promised, you can access it here:

Grok Bot for GTM Encyclopedia

Have you taken the 2027 State of GTM Engineering Report survey?

We already have 159 responses. Last year it took over a month of hustling to get that many and then more to get to 225. Taking the survey unlocks 35+ perks from your favorite GTM tools. This is the 2nd year Garrett Wolfe and I run the report. We’d love for you to join:

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GTM Twitter is becoming a thing! Follow me on X here.

I’ll add a section on my weekly roundup to cover all the good stuff.

The round up:

  1. 5 BIG ideas for GTM:

    1. Meltwater: final GTM frontier = next best action for everything

    2. Databricks: unit of value = customer outcomes

    3. a16z: the 5 founder archetypes that will thrive in the AI era

    4. Encore: website agent readiness scan

    5. Bessemer: best sales leaders = system thinkers

  2. Top 10 highest paying GTM Engineer jobs

  3. GTM Twitter roundup

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