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Emil Revenue's avatar

Great run-down Alex! I think this is the biggest challenge right now, distributed teams using various tools, and no good solution to loop back and feed back all the crucial learnings in one place. Some tools already help especially for teams on Slack/Notion etc, or those using well connected tools. But there are still a lot of gaps to get to the true 'compound gtm' level I think, I dive deeper into this topic in my playbook https://revenuepuzzles.com/playbooks/compounding-gtm/

Alex Lindahl | GTM Engineering's avatar

thanks! we definitely have a ways to go here to get to the promised land. most teams are still getting their data foundation up to par. Then comes the context layer. and then finally you can start to think about layering self-learning on top of it. I'll check out your playbook. looks good!