Only one of your four requirements is technical. GTM alpha, org design and process are all questions about who gets to decide what, and a CRO can buy infrastructure in a quarter while the other three need a reorg and a fight. That ordering is usually why these programs stall. Which of the four did the 16 underestimate most?
Only one of your four requirements is technical. GTM alpha, org design and process are all questions about who gets to decide what, and a CRO can buy infrastructure in a quarter while the other three need a reorg and a fight. That ordering is usually why these programs stall. Which of the four did the 16 underestimate most?